It feeds into illusory beliefs we already have - that love can be made safe from risk, that we can predict the type of people who we might fall in love with, and that love is always conditional.Of course, Tinder puts all these beliefs on steroids.
But it might not be that simple: the growing power of Tinder means it's no longer just an app, it is quickly dominating the landscape of romance in the Western .
Naturally, people use Tinder for a number of different purposes: some use it for sex, others as a spurious distraction.
For many, Tinder simply represents a real and convenient pathway to a romantic relationship.
The Tinder partner is judged by a certain condition set and is accepted .
If he or she fails to fulfil the conditions promised, the relationship will end.
So reads the slogan of one of the world's most populated and powerful apps.