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This is a powerful manifesto for living brave.”— Jonathan Gottschall, Distinguished Fellow, Washington & Jefferson College; author of The Story Telling Animal and The Professor in the Cage“Amy Alkon is every bit as original, fierce and science-backed as you'd expect in a book titled Unf*ckology.Alkon invented the science-help genre, and this book finds her at the height of her powers.Yet she has created what she calls "a science help" book.A book riddled with fascinating research from psychology and neurobiology.She is the President of the Applied Evolutionary Psychology Society. AMY ALKON does "applied behavioral science," translating scientific research into highly practical advice.She has written for Psychology Today, Los Angeles Times, Los Angeles Times Magazine, the New York Daily News, among others, and has given a TED talk. Chapter 13: They Should Call It Won’t-Power The pathetic realities of willpower Chapter 14: Where There’s A Will…There’s A Brain That’s Been Slipped A Cookie How to get the most out of your willpower PART THREE: Putting It All Together Chapter 15: Rise And Spine Grow a backbone and put the damn thing to work Chapter 16: Rock ’n’ Role! Chapter 13: They Should Call It Won’t-Power The pathetic realities of willpower Chapter 14: Where There’s A Will…There’s A Brain That’s Been Slipped A Cookie How to get the most out of your willpower PART THREE: Putting It All Together Chapter 15: Rise And Spine Grow a backbone and put the damn thing to work Chapter 16: Rock ’n’ Role! Chapter 13: They Should Call It Won’t-Power The pathetic realities of willpower Chapter 14: Where There’s A Will…There’s A Brain That’s Been Slipped A Cookie How to get the most out of your willpower PART THREE: Putting It All Together Chapter 15: Rise And Spine Grow a backbone and put the damn thing to work Chapter 16: Rock ’n’ Role! Chapter 13: They Should Call It Won’t-Power The pathetic realities of willpower Chapter 14: Where There’s A Will…There’s A Brain That’s Been Slipped A Cookie How to get the most out of your willpower PART THREE: Putting It All Together Chapter 15: Rise And Spine Grow a backbone and put the damn thing to work Chapter 16: Rock ’n’ Role!In this fast-paced, deeply authentic “science-help” book, Alkon weaves her own dramatic transformation with the latest science to show you how to live the life you truly want to live.

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Transforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column.

Keith Campbell, Professor of Psychology, University of Georgia, co-author of The Narcissism Epidemic“Unf*ckology is a f*cking good book. And she does this in a ferociously funny style--it's worth a read for the laughs alone.

The self-help book for people who hate self-help books, Unf*ckology is firmly grounded in empirical research and takes a no-nonsense, no-coddling, no-airy-fairy-BS approach to the subject. Every page sparkles with Amy’s irreverent wit and wisdom. There is nothing here of the proper arrangement of table setting, nor of how to address a letter to the Archbishop of Canterbury; rather Alkon deals with modern problems in interpersonal relationships, such as how civilized people should act when standing in lines, on airplanes, online, and elsewhere.

I found myself nodding throughout because I used a lot of these strategies myself as a socially anxious young person trying to move into an academic career that demanded a great deal of public speaking and interpersonal relationship building.

And I appreciated Amy's humor as well—taking life too seriously makes changing that much harder.”— W. Professor of Psychology, University of Nottingham Praise for Good Manners for Nice People Who Sometimes Say F*ck:“Alkon not only tells readers what good manners are but also provides useful suggestions for politely calling offenders' attention to their rudeness.

Unf*ckology should be assigned to all students as the textbook for the new science—‘growing a spine’—and taking personal responsibility for your life.”— Michael Shermer, Presidential Fellow Chapman University, author of Heavens on Earth“You have never read a book like this in your life.

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