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“We are in uncharted territory” when it comes to Tinder et al., says Justin Garcia, a research scientist at Indiana University’s Kinsey Institute for Research in Sex, Gender, and Reproduction.“There have been two major transitions” in heterosexual mating “in the last four million years,” he says.They are Dan, Alex, and Marty, budding investment bankers at the same financial firm, which recruited Alex and Marty straight from an Ivy League campus.When asked if they’ve been arranging dates on the apps they’ve been swiping at, all say not one date, but two or three: “You can’t be stuck in one lane …The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app.

Dating apps are the free-market economy come to sex. tracking to show whether matches have recently “crossed paths,” use it too.

If I were like, Hey, I just wanna bone, very few people would want to meet up with you …“Do you think this culture is misogynistic?

” he asks lightly.‘I call it the Dating Apocalypse,” says a woman in New York, aged 29.

It’s a balmy night in Manhattan’s financial district, and at a sports bar called Stout, everyone is Tindering.

The tables are filled with young women and men who’ve been chasing money and deals on Wall Street all day, and now they’re out looking for hookups.

“I always make a point of disclosing I’m not looking for anything serious.

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