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While chatbots have existed for years without going mainstream, several global trends are making 2017 the year of chatbots: Mobile messengers such as Facebook Messenger, Whats App, We Chat and other have become the preferred means of communication on mobile devices.Whats App has reached more than a billion of monthly active users, Facebook Messenger — 900 million, We Chat — almost 700 million (source: statista.com).

When consumers were asked why they thought chatbots were not valuable, 71% said the chatbot could not answer their question or help them.When asked which tasks they’d prefer a chatbot to handle for a brand versus a human, checking order status (46%) and product research (42%) rose to the top of list.But for other tasks, consumers polled still preferred humans over chatbots, such as customer service inquiries (50%), and for making an appointment or reservation (44%).“We’re in the midst of a once-in-a-decade paradigm shift.Messaging is the new platform, and bots are the new apps.Boca Raton, FL – July 18, 2017 – 3Cinteractive Corp (3C), a leading provider of mobile marketing services, today unveiled its Chatbot Consumer Report, providing an in-depth look at how consumers interact with chatbots, and their preferences on using the technology when communicating with brands. The results showed that approximately 1/4 of consumers say they use chatbots on a daily basis (40% alone for Millennials).

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